Triumph Motorcycles is bringing back its 1907 logo for a limited run of 2025 modern classic motorcycles. Meet the Triumph Icon Editions.
Following on from the 2024 Stealth Edition bikes, Triumph is looking back into the history books for inspiration for its 2025 limited run of bikes with seven modern classics set to be adorned with the 1907 Triumph Script logo.
The logo has not been seen on an official Triumph tank for more than 100 years, and will set about uniting Triumph's legacy with contemporary classic style and performance. The new classy, custom-inspired Triumph models pay homage to the brand’s rich history with premium detailing and unmistakable character.
For 2025 there are seven models available, each with a stylish Sapphire Black and Aluminum Silver colour combination, perfectly complementing their authentic and original design.
Triumph's attention to detail is bordering on legendary and with that in mind each Icon Edition lives up to this featuring meticulously hand-painted coach-lining, and exclusive graphics showcasing the Edwardian gold script logo.
According to Triumph, the distinctive designs capture the essence of the original models while adding new character with signature colour schemes. Included in the 2025 Icon Edition lineup is a range of Triumph modern classics from the laid-back elegance of the Bonneville T100 and T120 to the rugged attitude of the Scrambler 900, 1200 X and 1200 XE, with the custom-vibe of the Bobber and Speedmaster rounding out the Icon Editions.
“The Triumph Modern Classics have an enduring reputation for original style, high quality, premium finish and modern performance, Triumph Motorcycles’ Chief Commercial Officer Paul Stroud said. “It is this authenticity, coupled with the heritage and passion encapsulated in the 1907 logo, that will have broad appeal with both younger and older riders. With striking new paint schemes, bespoke graphics, and custom logos, the Icon Editions perfectly blend heritage, style and contemporary capability, perfect for those riders who appreciate classic style, but value modern performance.”
Triumph Motorcycles NZ has confirmed the Icon Editions will be made available to Kiwi customers, with pricing and expected arrival of the bikes yet to be confirmed at the time of writing.
THE TRIUMPH ICON
The icon of Triumph Motorcycles, and considered iconic by many riders, the Triumph logo is respected and loved across the globe. The trademarked logo began as a shield in 1902; a heraldic crest design that incorporated the company name, Triumph Cycle Co. Ltd and the city of manufacture, Coventry. This emblem was replaced in 1907 with a new script logo, the Triumph wordmark. While it was used for just seven years, this version of the Triumph logo has endured in countless custom designs, used on collectables, and fans have even chosen this logo for tattoos.
The addition of Motors to the logo in 1915, moved the design forward, before Triumph reverted to the crest, in colour, during the 1920’s. A brief change in 1932 introduced the oval globe logo, which was superseded in 1934 by a return to the wordmark, using an updated script and capital letters. Updated again in 1936 with a bolder font and keyline, this logo was carried forward for more than 50 years. In 1990, the blue version was a subtle evolution of the brand, refreshed again in 2005, removing the keyline. In 2013, the modern logo first appeared, a contemporary black styling of the wordmark, and the additional modern triangle logo. It is this memorable script logo from 1907 that has been revived for 2025, to create the graphics for the Icon Editions.