Vespa's latest special edition is a sure-fire hit with Disney fans
You could say that both Vespa and Mickey Mouse are rather important brands to their respective parent companies. Vespa, recognised the world over as THE scooter, while Mickey Mouse is, well, Mickey Mouse! So mixing the two together is sure to be a winning combination.
The latest special collaboration between Vespa and an outside brand, dubbed Disney Mickey Mouse Edition by Vespa, celebrates the House of Mouse's 100th anniversary and will be heading to Kiwi Vespa dealers later this year.
Based on the Vespa Primavera and available in either 50cc, 125cc or 150cc, the Mickey Mouse bikes stand out thanks to their unique (in the Vespa world) colour palette. Themed off of Mickey Mouse's iconic look, the bikes are clad in black, red, white and yellow: the same hues that have characterised Walt Disney’s most famous mouse for decades.
Yellow wheels reflect Mickey Mouse’s shoes, while the black mirrors recall his unmistakable round ears. A graphic pattern outlining the character’s silhouette decorates both sides of the scooter as well as the front. Finally, Mickey Mouse’s "signature" can be found on both the saddle and the front shell.
Vespa's New Zealand distributor, Salero Holdings Ltd, has confirmed we will receive the 50cc and 150cc versions with pricing to be announced closer to arrival. The Disney Mickey Mouse Edition by Vespa also comes with a matching helmet in the same iconic colours.
“Dreams allow us to look to the future with optimism, even in complex times such as these, said Michele Colaninno, Chief Executive of global strategy, product, marketing, and innovation of the Piaggio Group.
"A timeless icon like Vespa could not fail to celebrate, on this very special occasion of Disney’s 100th Anniversary, an equally everlasting icon like Mickey Mouse, with a tribute to creativity, imagination, light-heartedness, and fun – the very values that have always anchored Vespa. Today, as then. This collaboration between Vespa and Disney represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely.”
Claire Terry, Senior Vice President, Disney Consumer Products, Games & Publishing EMEA said, “Just like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure and together they form a wonderful combination, truly extending our timeless storytelling. We are incredibly excited to bring this version of the iconic scooter to our fans in our centenary year and bringing all of Mickey’s charm and personality to road trips wherever people want to go!”