The motorcycle gear industry shakeup continues with the announcement that Fox Racing is heading to a new distributor in 2025.
Set to take over the distribution of the brand from Level Limited is will be Solis, a distributor already active in the outdoors arena.
The change will take effect from February 1st 2025 when Solis will take over the distribution of Fox Racing by launching the SP25 collection to retailers. Between now and then, Solis will be working with the current distribution partner, Level Limted, to ensure continuity of support for the brand in the market.
Brad Kreowski, Senior Director - International Market Development at Fox Racing’s parent company, Revelyst, said “We were really impressed with the Solis team’s approach to distribution and brand building and we’re very excited about the opportunities and value we will create together within the New Zealand market.”
Solis’ appointment promises to bring additional strategic sales, marketing and logistics support to the Fox Racing brand and its retail partners in New Zealand.
“Like Fox we’re single-minded in our love for the ride,” stated Roger Campbell, Solis’ Head of Action Sports. “We’re excited to help support New Zealand’s smartest and most progressive retailers in continuing to build this brand. We will provide the best possible support for Fox Racing in terms of sales, marketing and logistics. We’re looking forward to working with Fox’s retailers and ambassadors.”